A proven web and digital strategist. I dedicate myself to crafting high-impact online platforms focused on user needs. With over 7 years of experience, I bring an optimized blend of visual design talent and technical expertise. My roles have included managing cross-functional marketing and web development teams.
I take a data-driven approach. I evaluate engagement patterns and conversion metrics to inform website enhancements. Audience testing and qualitative feedback are also vital. This commitment to understanding audience behavior produces digital properties aligned to customer journeys. It delivers increased traffic, lower bounce rates, and greater ROI.
I thrive on collaborating with partners. My goal is elevating their web presence and digital marketing performance to new heights. This is achieved through smart strategy and relentless optimizations. Let's connect to explore how my experience can drive online success for your organization.
SERVICES
WEBSITE STRATEGY & ARCHITECTURE
Partner with clients to map website goals, conduct audience research, define information architecture, and create user flows optimized for engagement and conversions. Offer strategic oversight from initial planning stages through technical development to ensure websites are built for long-term success.
USER EXPERIENCE (UX) DESIGN
Drive design strategy focused on crafting intuitive and appealing website interfaces tailored to user behaviors and needs analysis. Develop sitemaps, wireframes, and visual designs that facilitate seamless customer experiences across devices.
WEB DEVELOPMENT
Build fast, modern, and secure websites through coding expertise across HTML, CSS, JavaScript, and leading content management platforms like WordPress and Umbraco. Translate strategic business requirements into technical builds leveraging the right web technologies and integrations to support goals.
CONTENT CREATION
Produce compelling website copy, blog articles, social media posts, and marketing emails focused on driving user engagement and lead generation through best practice messaging and SEO optimization.
CONVERSION RATE OPTIMIZATION
Continually test and refine on-site messaging, calls-to-action, page layouts, and journey flows using data and user testing. Apply analytics and A/B testing expertise to increase conversation rates and ROI.
DIGITAL ADVERTISING
Develop paid social and search campaigns that expand brand awareness and website traffic through targeted ad messaging and audiences. Manage and optimize campaigns based on performance.
ANALYTICS & REPORTING
Configure analytics platforms like Google Analytics to track key performance indicators. Perform in-depth analysis, identify optimization opportunities, showcase wins, and provide actionable insights through regular reporting.
+716-206-4814 | paige.liz.cooper@gmail.com |