RECENT WORK
MJ Performance
Developed a comprehensive brand identity and website for MJ Performance, a local gym and golf training facility. Designed logo and style guide, created responsive website showcasing services and technology, and integrated custom booking system for golf simulators. Ongoing collaboration has included promotional landing pages and expanded SEO content, contributing to increased traffic, revenue, and customer satisfaction.
Roberts Wesleyan University
Lead the redesign of the Roberts Wesleyan University website. Conducted extensive user research and stakeholder collaboration to inform new information architecture and modern, mobile-first design direction. Established design systems and UI guidelines to ensure consistency across all university web properties. The redesign launched in late 2024. Excited to see the impact on key metrics like engagement, conversion rates, and user satisfaction.
Nutrition in Medicine
Developed a new e-commerce website for the Nutrition in Medicine Research Center. Created the brand identity and designed a user-friendly site that allows customers to order healthy nutrition food, with proceeds funding the center's research. Collaborating closely with stakeholders on product information and payment gateway integrations.
Bay and Bay Transportation
Conducted a comprehensive website audit for Bay and Bay Transportation. Provided detailed recommendations to improve user experience, site performance, and conversion rates. Suggestions encompassed site structure, content optimization, UI/UX enhancements, and technical improvements.
CLIENTS
+716-206-4814 | paige.liz.cooper@gmail.com |